Display means for use with a carrying carton

ABSTRACT

An inverted L-shaped card carrying advertising display material which is adapted to be positioned in a carrying carton for bottles or the like, between the bottle and the sidewall of the carrying carton so that the display portion of the card is generally parallel to the sidewall of the carrying carton when same is shipped or transported, but wherein the display portion is positioned to extend outwardly and forwardly thereof when the carrying carton is displayed on the shelf in the store so that the display portion carrying the advertising material is readily seen and attracts the attention of the shopper when walking down the aisle of the store.

United States Patent 1,589,232 6/ 1926 Ryan [72] Inventor Bernard Karel311 N. Desplaines St., Chicago, 111. 60606 [21] Appl. No. 710,232 [22]Filed Mar. 4, 1968 [45] Patented Mar. 23, 1971 [54] DISPLAY MEANS FORUSE WITH A CARRYING CARTON 1 Claim, 4 Drawing Figs. [52] US. Cl 40/312,

v 40/124.l [51] Int. Cl G09f 3/00 [50] Field of Search 40/312, 124.1,125;40/10, 16,2

[56] References Cited UNITED STATES PATENTS 1,557,332 10/ 1925 Robbins40/312 40/312 1,8 66,493 7/1932 Staats 40/312 2,057,618 l0/ 1936 Keith40/312 2,720,044 10/ 1955 Montalto... 40/ 125 1,573,767 2/1926 Hurst40/312 3,077,686 2/ 1963 Montalto 40/2UX Primary Examiner-Robert W.Michell Assistant ExaminerWences1ao .l. Contreras Attorney-Max R. KrausI ABSTRACT: An inverted L-shaped card carrying advertising displaymaterial which is adapted to be positioned in a carryl DISPLAY MEANS FORUSE WITH A CARRYING CARTON One of the objects of this invention is toprovide an inverted L-shaped card which will carry advertising ordisplay material and which is supported in a carrying carton in such amanner that it does not interfere with the shipping and handling of thecarrying carton and its contents, but when the carton is placed on thestore shelf the display portion of the card is positioned substantiallyat right angles to the side or front of the carton so that it can bereadily read and attract the attention of shoppers passing through theaisles of the store.

Another object of this invention is to provide a very simple andinexpensive display card which may call attention to the productassociated therewith.

Other objects will become apparent as this description progresses.

IN THE DRAWINGS FIG. I is a view of a conventional-carrying carton foruse in connection with pop bottles and showing the invention herein asapplied thereto, with the display portion of the card positionedparallel to the sidewall of the carrying carton;

FIG. 2 is a view similar to FIG. 1 but showing the display portion in aposition in which it would generally be positioned in the store when ona shelf;

FIG. 3 is a sectional view of the carrying carton and showing the mannerin which the display card is attached to the carton with the displayportion thereof extending outwardly and forwardly of the carton; and

FIG. 4 is a plan view showing the display card of this invention.

I The carrying carton, which is made of cardboard or other similarmaterial, is generally indicated by the numeral and is of conventionalconstruction and forms no part of this invention. The carrying cartongenerally comprises opposite spaced sidewalls l2, opposite end walls 14,a bottom 16, and a central divider 18 to which is connected a handleportion 20. Spaced partitions 22 divide the carton into sixcompartments, each indicated by the numeral 24. The top edges of thepartitions 22 slope or incline downwardly from the divider 18 to theopposite sidewalls 12. The carrying carton is normally collapsible whenempty. .While one particular form of carrying carton is shown, it'willbe understood that the invention herein v is applicable to other typesand styles of carrying cartons.

The invention comprises a display card, generally indicated at 26, whichis best shown in FIG. 4 and is formed from a single strip of cardboardor like material and is of a generally inverted L-shaped configuration.It has a vertical portion I designated by the numeral 28, which willsometimes hereinafter be referred to as the stem portion, and ahorizontal portion designated by the numeral 30, which may sometimeshereinafter be referred to as the flag portion.

The flag portion or horizontal portion 30 is a continuation of the upperpart of the stem portion 28 and extends laterally thereof. A slit 32 isprovided between the lower portion of the 'flag portion 30 and the stemportion 28 and a score line 34 extends upwardly of the slit 32 and inalignment therewith. The upper portion of the display card may have onthe upper stem portion 28 an advertising message 36, such as shown inFIG. 4, but essentially the advertising message 38 is carried on theflag portion 30 as this is the portion which in use isdisplayed toextend outwardly and forwardly of the sidewall of the carrying carton inthe nature of a flag. It extends generally perpendicu- I81v or at rightangles to the sidewall 12 of the carrying carton. The display card mayhave advertising material imprinted on display card can also beposiTionedhrside the carrying carton adjacent to and parallel with theinside sidewall 12 of the carrying carton. The lower end of the flagportion will extend inside the sidewall of the carrying carton. Theupper portion of the flag of the display card as well as the upperportion of the stem will extend above the sidewall, as best shown inFIG. 1. In this position the display card may be shipped or transportedin the carrying carton and no damage to the display card will resultsince it does not extend outwardly of the sides or top of the carryingcarton while in shipment.

When the carton is displayed on the shelves in the store and it isdesired that the-flag portion extend at right angles to the side of thecarrying carton it is merely necessary to elevate the display card fromthat shown in FIG. 1 so that the flag portion 30 extends above the upperedge of the sidewall 12 of the carton. The flag portion 30 is then bentoutwardly along the score line 34 to be substantially perpendicular tothe stem portion 28. The display card is then lowered to assume theposition shown in FIGS. 2 and 3 in which the slit 32 will then be inengagement with the sidewall 12 and the flag portion 30 will besubstantially perpendicular or at an angle to the sidewall of thecarrying carton. The flag portion thus extends laterally outward orforward of the carrying carton so that the advertising material 38 onthe flag portion can be readily seen when the customer walks down theaisle of the store. The flag portion tion 28 should be inserted in oneof the compartments 24 at either end of the carrying carton so that theflag portion 30 will extend across the remaining compartments on thesame side. The length of the display card will then be wholly confinedwithin the length of the carrying carton.

. With the advertising material printed on both sides of the displaycard the display card may be positioned in either of the opposite endcompartments. As shown in FIG. 1, the flag portion extends to the rightof the stem portion, but if positioned in the opposite end compartmentthe flag portion would extend to the left of the stem portion.

The display card can be made of very inexpensive material andinexpensively produced. It can be readily inserted in the i carryingcarton and will not interfere with the handling of same during shipmentor transporting, and when displayed in a store will serve a very usefulfunction of calling attention to the product.

It will be understood that various changes and modifications may be madefrom the foregoing without departing from the spirit and scope of theappended claims.

' tion, an upper portion and a flag portion extending laterally of saidupper portion, a vertical score line between said upper portion and saidflag portion and a slit extending below said score line, said stemportion insertable in an end compartment between the bottle and theinside of one of the sidewalls of the carrying carton and positionedparallel-and contiguous to the both sides of the flag portion 30 as wellas on the opposite inside of said sidewall with the slit engaging theupper edge of said sidewall to limit the downward movement of said stem,with the upper part of the stern portion extending above the top of thesaid sidewall of the carton, said flag portion extending parallel tosaid sidewall and across the length of the next adjacent compartment butwithin the length of the carton when the carton is initially transportedso that the flag portion does not extend either beyond the length of thecarton or outwardly away from said sidewall during such transport, saidflag portion adapted to be folded along said score line to extendoutwardly substantially afright angles tosaid sidewall of the E cartonwhen in display position and said flag portion carrying g V anadvertising inscription thereon.

1. In combination a display card and a carrying carton, which carryingcarton has spaced side and end walls and transversely extending wallsbetween the spaced sidewalls to provide a plurality of compartments forreceiving bottles, cans, and the like, said display card being ofgenerally inverted L-shaped configuration having a vertically extendingstem portion, an upper portion and a flag portion extending laterally ofsaid upper portion, a vertical score line between said upper portion andsaid flag portion and a slit extending below said score line, said stemportion insertable in an end compartment between the bottle and theinside of one of the sidewalls of the carrying carton and positionedparallel and contiguous to the inside of said sidewall with the slitengaging the upper edge of said sidewall to limit the downward movementof said stem, with the upper part of the stem portion extending abovethe top of the said sidewall of the carton, said flag portion extendingparallel to said sidewall and across the length of the next adjacentcompartment but within the length of the carton when the carton isinitially transported so that the flag portion does not extend eitherbeyond the length of the carton or outwardly away from said sidewallduring such transport, said flag portion adapted to be folded along saidscore line to extend outwardly substantially at right angles to saidsidewall of the carton when in display position and said flag portioncarrying an advertising inscription thereon.